Are Local Community Groups Able to Influence Place Meaning and Shape the Behaviours of People More Positively Than Any Other External Agency? - Akshaya
There are many agencies and groups that can influence a place’s physical characteristics and sense of place, through reimaging, rebranding, the creation of activities, festivals and so on. Furthermore, they can influence the residents’ sense of belonging, identity and wellbeing within an area, thus shaping the behaviours of people. These groups can include the local community, governments and corporate bodies, each with varying abilities to cause positive changes. Local community groups have a more direct influence on the behaviour of people, due to the initiatives involving the locals themselves, however government’s and corporate bodies have greater funding and capacity to make larger scale changes to a place’s physical environment, thus influencing place meaning. Brighton Pride is a vibrant celebration of Brighton & Hove’s diverse community, with visitors from across the globe enjoying its celebrations. Community fundraising is at the heart of Brighton Pride, with many...